When did you last find an ad funny? A joyous belly-snort, purely for the joy of it? Everyone loves a funny ad but how often over the last 12 months are we having a laugh?

Marketers want to connect with people, just like they always have but the rules of engagement have changed. Purpose-led marketing has disrupted how brands talk to audiences – and it is impacting our creativity and authenticity. This is often for the better… but at what cost?

Should advertisers be entertainers, eco-warriors or, perhaps, a bit of both? Is that even possible?

Where does comedy sit when it comes to advertising? Or is purpose the only safe path for today’s marketers? And, most importantly, what do the consumers say?

Join this lively debate at Cannes as top brand and agency speakers explore this topic – and share their favourite ‘funniest’ ads. 

Hosting this special session at the Havas Cafe will be Stephanie Nerlich, North America’s Havas Creative CEO.

When did you last find an ad funny? A joyous belly-snort, purely for the joy of it? Everyone loves a funny ad but how often over the last 12 months are we having a laugh?

Marketers want to connect with people, just like they always have but the rules of engagement have changed. Purpose-led marketing has disrupted how brands talk to audiences – and it is impacting our creativity and authenticity. This is often for the better… but at what cost?

Should advertisers be entertainers, eco-warriors or, perhaps, a bit of both? Is that even possible?

Where does comedy sit when it comes to advertising? Or is purpose the only safe path for today’s marketers? And, most importantly, what do the consumers say?

Join this lively debate at Cannes as top brand and agency speakers explore this topic – and share their favourite ‘funniest’ ads. 

Hosting this special session at the Havas Cafe will be Stephanie Nerlich, North America’s Havas Creative CEO.